My name is Melissa; I am the proud founder and owner of Elegance In Elevation. I want to give you some background on myself and the brand.
Elegance In Elevation is focused around empowerment through fitness Growing up there was little to no representation of women who looked like me and I battled with my insecurities. This brand was born out of a desire to see more women like myself represented to empower others.
With over 10 years of fitness experience and successfully gaining Level 2 Gym Instructing and Level 3 Personal Training qualifications; Elegance In Elevation was created to support women with getting started on their fitness journey, staying motivated and living a healthier lifestyle. Since starting the brand, I have provided a variety of safe spaces for women to train in, from outdoor training and bootcamps to online workouts.
I am very proud of my Ugandan heritage, so organising the first ever women’s ‘Fitness Fest’ in Uganda - and for it to be a huge success - has been the greatest achievement for the brand thus far. It is important for me to encourage more women into the gym space and to have them trained by qualified female trainers. This was an incredible opportunity to connect with a small team of passionate female trainers, who had expressed how the fitness industry in Uganda was heavily dominated by men.
My aim with Elegance in Elevation is to continue to create spaces for women, by women - encouraging them to take control of their fitness and inspire others to do the same. This is the embodiment of the brand’s motto:
‘A movement on its own but a force when shared’.